第1篇：信函写作技巧
信函写作技巧
（一） 避免使用陈旧的商业术语
陈旧的与传统的商业术语（Commercial jargon）对信的内容没有什么作用，应该避免使用.
例一： Wordy： We wish to acknowledge receipt of your letter of November 14 with the check for Stg.10 enclosed and wish to thank you for same. Concise： We appreciate your letter of November 14 and the check for Stg. 10 you sent with it.
例二： Wordy： We take liberty to approach you with the request that you would be kind enough to introduce to us some exporters of cotton textiles in your cities. Would you please introduce to us some exporters of cotton textiles in your city？ Concise： （a） Please introduce to us some exporters of cotton textiles in your city. （b）Would you please introduce to us some exporters of cotton textiles in your city. （注：此类简洁的表达方式很多.）
（二） 要长话短说，避免罗嗦
通常商业人士每天需要阅读大量的书信，对开门见山，长话短说，直接切题的信特别欢迎.因此， 写信要力求长话短说，
例如：不要写 应写作 Please see that an enquiry is conducted to determine the reason. Please find out the reason. We express our regret at being unable to fulfill your order on this occasion. We are sorry we cannot meet your present order. 要使用简洁的语言，有可能的话， 尽量使用单词来代替某些娇柔做作的.短语.（）
删去不必要的形容词，如下列句子中的形容词或副词删去后并不影响句子的原意： The proposal is under （active） consideration. The answer is （definitely） correct. I would （rather） think the fare is too high. The （true） facts are as stated.
（三） 要注意每句句子的长短
例如：“We would like to know whether you would allow us to extend the time of shipment for twenty days， and if you would be so kind as to allow us to do so， kindly give us your reply by cable without delay.” 这句话过分“客气”，使句子过长而不清楚.内容要求对方同意延期交货20天，一般情况下，应尽可能提出延期到那一天的具体日期.这句话可压缩为：“Please reply by telegram immediately if you will allow us to delay the shipment until April 21.”（如同意我们把交货延期到四月二十一日，请电复.）
有的作者为了使人们记住避免使用陈旧的商业术语，专门选择了一些他认为陈旧的商业术语搞成一首诗： We beg to advise and wish to state That yours has arrived of recent date. We have it before us， its contents noted； Herewith enclosed are the prices we quoted. Attached please find， as per your request， The data you wanted； and not let us suggest Your order be sent， and not held unduly， We beg to remain， yours most truly.
第2篇：电子商务信函写作技巧
1）跟新买家建立联系
dear mr.jones:
we understand from your information posted on alibaba.com that you are in the
market for textiles.we would like to take this opportunity to introduce our company
and products, with the hope that we may work with bright ideas imports in the future.we are a joint venture specializing in the manufacture and export of textiles.we have
enclosed our catalog, which introduces our company in detail and covers the main
products we supply at present.you may also visit our online company introduction
at which includes our latest product line.should any of these items be of interest to you, please let us know.we will be happy
to give you a quotation upon receipt of your detailed requirements.we look forward to receiving your enquires soon.sincerely,john roberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx2）对新买家要求建立业务联系的回复
dear mr.jones:
we have received your letter of 9th april showing your interest in our complete
product information.our product lines mainly include high quality textile products.to give you a general
idea of the various kinds of textiles now available for export, we have enclosed a
catalogue and a price list.you may also visit our online company introduction at
which includes our latest product line.we look forward to your specific enquiries and hope to have the opportunity to
work together with you in the future.sincerely,john roberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx3）向老客户介绍公司的最新产品信息
dear mr.jones:
we have refreshed our online catalog at and now it covers the
latest new products, which are now available from stock.we believe that you will find some attractive additions to our product line.once you
have had time to study the supplement, please let us know if you would like to take the
matter further.we would be very happy to send samples to you for close inspection.we will keep you informed on our progre and look forward to hearing from you.sincerely,john roberts
company:xxxxxxx
add:xxxxxxx
tel:xxxxxxxx
fax:xxxxxxxxx
email:xxxxxxxxx
第3篇：商务信函写作技巧
商业信函
1.格式问题：
请同学们在BEC的写作中采用平头式的写法。收信人的姓名和地址置于信纸的左上方 地址、称呼和结束礼词后没有标点符号 日期在右上方
段落从顶格开始，段落之间的行距为两行（但在考试中由于受答题卡限制，请同学们酌情考虑）写信人的名字和头衔在签名下方 2.称呼和结束礼词的注意事项： 称呼的写法遵循下列原则：
Dear Sir or Madam 写信给某一公司，不确定具体的收信人 Dear Sir 对男士，但是你不知道他的具体姓名 Dear Madam 对女士，但是你不知道他的具体姓名 Dear Mr Smith 对男士
Dear Ms Smith 对已婚或未婚的女士 Dear Mrs Smith 对已婚女士 Dear Mi Smith 对未婚女士
Dear John(此处John 为英语中
