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Slide 1: Before formally starting my presentation, let’s first look at a screenshot of Yihaodian, the online shop.Here is a carton of milk called MeadFarm.It labels imported from Germany.Slide 2: After buying this milk, some confused customers raised questions: “The milk seems to be registered in Germany but filled in China.Do Germans know this brand? “Although customer service of Yihaodian guarantees that they are original imports, we find the problem that many Chinese customers are concerned about.Melamine ['meləmiːn] incidence in 2008 not only knocked down Sanlu Group, but also took a heavy toll on the domestic milk brands.Customer confidence in domestic milk brands has been badly dented.Consumers begin to turn to foreign milk powder brands.It is that they see commercial opportunities about this,Slide 3: some Chinese merchants register trademark abroad and entrust foreign
factories to take charge of producing milk powder in order to confuse the public.Their products are intended to sell inland.Among hundreds of imported milk powder brands in current Chinese market, 80 percent adopt such operational method.These kinds of
brands have little popularity and recognition overseas, by registering overseas and making up a western style brand name as well as entrusting local milk powder producer to manufacture for them, they succeed in reselling in China.Slide 4: BiosTime, Scient, Ausnutria and Nouriz have been singled out for playing a role of foreign brands.Nowadays famous milk powder brands of America and Europe are le than 100 and only 20 to 30 of them have entered Chinese markets while there are hundreds of foreign
brands inland.To avoid being seen through by customers, some brands are trying to white washing themselves by all means.Take Ausnutria Dairy Group Co.as an example, it takes shares of European milk brands to white washing.Slide 5: Through research, I find that prices of OEM(original equipment manufacturer)per jar of milk powder is only 70 to 90 RMB while selling price reaches up to over 300.Actually, milk power prices rarely exceed 150RMB globally.Slide 6: Those above-mentioned foreign brands lack capability of R&D since they merely find cheap local factories of OEM, with low technical contents.Furthermore, OEM enterprises need to set up production lines according to Chinese production standards.But they are not good at it so there are risks.Finally, it will have an impact on the market since costs of production;research and marketing are usually lower than other brands.Slide 7: In terms of how to bring recovery to China dairy industry, the answer is self-evident.Encouraging the mainland dairy industry is the fundamental solution to the problem.In a bid to guarantee food safety, China will iue a specific regulation on baby formula in the near future.The new regulation will target the entire chain, from
production to circulation in the market.A slew of stricter supervisory measures will be adopted to handle the improper conduct of breeders, milk powder producers and salespeople, ensuring people's acce to safe milk powder products.Regaining trust from customers will be long and hard.What is needed is not only support and trust from customers but also sincerity and effort of Chinese dairy industry.With confidence and aim, we believe future will pay back mainland dairy industry a bright prospect.Note: A lack of administration and supervision over the dairy industry is to blame for past food safety incidents.
近年来，因中国食品安全事件频出，外国奶粉乘虚而入在中国奶粉市场上快速扩张。从原奶基地到乳品生产加工再到销售网络，整个奶业产业链上都有洋奶粉“攻城略地”的身影。今年上半......
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Ladies and Gentlemen , Good afternoon! I’m very glad to stand here and give you a short speech.today my topic is “Life”.I hope you will like it ,Man’s life......
