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广告商有时会通过投放大量宣传广告来产生新的社会影响,这些宣传广告并不是为了说服公众去购买产品,而是公司希望通过公共问题来影响舆论。20世纪70年代末80年代初的美孚系列广告就是一个很著名的例子,这一系列广告展示了石油公司在能源短缺时代发挥的作用。评论家认为这样的广告是片面的、不公正的;而广告商则认为,大众媒体一直没有报道公司的观点,同样也是片面的。
另一个重要的社会影响则来自于广告对于大众媒体在资金方面的支持:大约三分之二的纸质媒体收入和几乎全部的广播媒体收入都是由他们提供的。因此,媒体运营商并未将公众视为主要的观众,而仅仅把他们看作是吸引广告商的诱饵;但总的来说,媒体内容是为了吸引那些消费能力强的人设计的。In 2005, the GDP of Guangdong province broke through 2.5 trillion Yuan, about holding 1/8 of Chinese mainland.The total fiscal revenue exceeded 500 billion Yuan, accounting for a quarter of the whole country.Cumulative actual foreign direct investment absorbed reached $1, 77 billion, making up a quarter of the country.Foreign trade, over $5, 20 billion, accounted for about a third of the whole country.Nowadays, Guangdong has become the most economic vibrant and attractive investment area in China along with economic prosperity, social stability and people living and working in peace.In 2006, Guangdong’s trade with Malaysia got to $11.3 billion, increasing by 22.4% on the previous year.To the end of 2006, the actual amount of investment from Malaysia to Guangdong is $490 million, among which the foreign capital contracted reached $1 billion.Guangdong is one of the strongest comprehensive economic strengths of the mainland.With the sustained and rapid development of economy and excellent trade and investment environment, the electronics, home appliances, light industry, textile and a number of brands enjoy a high reputation in the international market.
微软的Visual Studio产品产品支持包括产品这一部分需要额外的引文进行核查。请协助添加引用可靠的消息来源改善这篇文章。今天的材料可能面临挑战和删除。(2008)微软的Visual......
131.Large and small enterprises differ in that the former usually involves conglomerates and the latter private individuals .大企业和小企业的区别在于前者通常涉......
关于社会主义核心价值体系是兴国之魂的几点思考 摘要:“社会主义核心价值体系是兴国之魂”的重要论断,是党在意识形态建设上的又一重大理论创新,是我们党科学分析当前形势,深刻......
School ProfileJin Yuan Primary School was founded in 1966,and now it has 40 years‟ history.Thepredeceor of the school is ShiMian kuang Children Shool.In May 199......
他的研究结果并不明朗,往往揭示出一个微弱的甚至是消极的关于留存收益的FDI与税务的反映机制。这项研究明显对哈特曼模型投出了质疑,但一直没有大的动作尝试用更好的数据或方......