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1.Over 30 years ago, the Frankfurt Book Fair 图书博览会was host to its first Guest of Honour贵宾 – Latin America.The literature of this large cultural region was rather unknown in Germany before that time.That changed considerably after being Guest of Honour.In China, over 90,000 titles are published every year, but only a fraction of these ever become known in Germany.In the other direction, every year over 600 licences of German-language titles are sold to China.After being Guest of Honour, this mutual trade of licences will increase significantly.In preparation for an upcoming Guest of Honour, German publishers typically begin expanding their programmes with titles from the respective country already two years in advance.To support this, the Frankfurt Book Fair takes on a mediating role, for instance, by bringing editors and translators together and presenting interesting titles.To specifically promote translations, it is typical for the Guest of Honour country to set up a subsidy programme which encourages international publishers to translate their country’s literature.Accordingly, the Chinese Bureau for General Administration of Pre & Publication(GAPP)has recently set up a translation fund to facilitate the adaptation of Chinese fiction and non-fiction titles into German as well as into other languages.I am especially pleased that this has been set up in close cooperation with the Frankfurt Book Fair.A contributing partner of the translation fund is the Book Information Centre(BIZ)in Beijing, which is a satellite office of the Frankfurt Book Fair financially supported by the German Ministry of Foreign Affairs.Why invite a Guest of Honour to the Fair at all? The idea came about based on the conviction that the marketing of culture can only be succeful if there is a balance between cultural and commercial interests.What is fascinating about culture is how it croes borders and has the potential to touch people around the world.Since the Frankfurt Book Fair has always been characterised by its international scope, international exchange is both an economic factor as well as a question of cultural policy.With every licence sold, the probability increases that on a worldwide scale we learn more about each other and will understand each other better.An important step in this direction came in 2007, when Germany was the Guest of Honour at the Beijing International Book Fair.Another important step will be the presentation of China as the Guest of Honour in Frankfurt in 2009.The succe story of the Frankfurt Book Fair clearly proves that culture and commerce can go hand in hand.On this note, I would like to wish you all a very succeful time during the International Cultural Industries Fair in Shenzhen.And I am looking forward to the Guest of Honour presentation of China in 2009!2.The 4th China(Shenzhen)International Cultural Industries Fair(ICIF)will be held in Shenzhen from May 16th to 19th, 2008.ICIF is hosted by Ministry of Culture of the People’s Republic of China, Ministry of Commerce of the People’s Republic of China, State Administration of Radio, Film and Television, General Administration of Pre and Publication of the People’s Republic of China, Guangdong Provincial People's Government and Shenzhen Municipal People's Government.It is the only nation-standard, international, comprehensive cultural fair of China.With “exhibition and exchange” as its cores, ICIF makes efforts to establish an exchange platform for Chinese cultural products and projects, promote the development of China cultural industries, and spread Chinese cultural products to the world.With the idea of internationalization, specialization, market-orientation, standardization and high quality, ICIF has been held succefully for three seions.ICIF displays China’s most excellent cultural products and cultural achievements.It is a platform for displaying China’s cultural industries.With most completed products and largest scale, ICIF is an ideal channel for you to get to know China’s cultural development and cultural market, and also for exchanging cultural technology and information.By providing suppliers to the buyers, ICIF has established a platform for quicker, more convenient and lower-cost purchasing.It is an excellent platform for the worldwide cultural industries to exchange and cooperate.For more information, please visit http://www.daodoc.com
or send email at: chembsudan@126.com for enquiry.TASK ONE: English to Chinese
Speech by the director of the Frankford book fair at the 4th china international cultural industries fair Distinguished Guests, ladies and gentleman, I am extremely honored to be here today for the opening of the 4th international cultural industries fair in Shenzhen, the largest fair of this kind in China, I further praise the aspiration of the people’s republic of china to improve the international marketing and promotion of Chinese culture all around the world people are interested in getting to know China better.They are not only curious about the economic and political aspects of the Asian giant but also its culture the cultural industries fair in Shenzhen is an international platform for culture in all its mini aspects.Digital media are just as much at home here as print product dance folk art calligraphy and literature.For the first time this year, an entire hall has been dedicated to international exhibitors, emphasizing the increased importance china places in international context.The topic I would like to focus on today is how to market culture internationally which is exactly what the Frankford book fair has been doing ever since our establishment 60 years ago after the second world war.The Frankford book fair is unique because there is no other place in the world that brings together so many international publishers, writers, critics and other publishing profeionals.More than 7000 exhibiters from over 100 countries around the world present their products at our fair;approximately 180 thousand trade visitors came to the fair from every corner of the world.Each year, the fair invites a country as its guest of honor.Several weeks before the fair, the media in Germany begin to focus on the guest of honor.Numerous independent events draw attention to this country’s literature and culture.Events range from the discuions of literature politics and history, to theater, dance, films and concerts.The succe story of the Frankford book fair clearly proves that culture and commerce can go hand in hand.On this note I would like to wish you all a very succeful time during the international cultural industries fair in Shenzhen Task two省领导provincial leader接待美国加利福尼亚州代表团的欢迎词
尊敬的州长governor先生，今天，以州长为首的代表团光临我省，我感到非常高兴，今年5月，我率代表团对加州进行了考查，加州人民热情友好，给我们留下了非常深刻的印象第一次乐意介绍我省基本情况长江下游人口7624万，面积10。26 万平方公里 历史鱼米之乡改革开放外向型经济全国发达省份平稳快速发展2010年GDP4.82万亿 创新型经济500强落户我省加州相似发知识型经济希望通过优势互补推动共同繁荣今天我们将签订备忘录经济旅游文化科技教育富有成效的交流我相信通过州长此次到访加深理解进一步推进友好合作关系
Task Three: Making a comment on a given topic.Directions: Please read the following paage carefully and then expre your views on the given event.You will have four minutes for preparation.The time limit for your comment is three minutes.The Future of Nuclear Power
Since the Fukushima nuclear accident caused by the earthquake and tsunami in Japan in March 2011, the safety of nuclear power plants and the development of nuclear energy have raised global concerns.Opposition to atomic reactor construction has mounted throughout the world.Switzerland froze plans to build new nuclear plants.Germany raised questions about its nuclear future.Yet some people insist the development of the global nuclear power industry should not be slowed despite its risks.Do you agree? Why?
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