市场营销专业的网络营销论文内容摘要 中英文对照由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“与网络营销有关的论文”。
内容摘要
互联网络的出现和新兴网络技术的发展是一场伟大的变革，它影响着经济和生活的各个层面，基于互联网的各种应用已经成为商业活动的重要载体和人们日常生活不可缺少的工具。网络技术的发展使人们对数字式信息的获取、操纵、传输和使用越来越重视。数字传递技术和网络信息技术的大规模普及一直在改变着企业与企业之间和企业与消费者之间的关系，改写了企业与消费者的行为准则，极大地促进了电子商务、网络营销、电子货币及电子金融市场的高速发展。电子商务时代的到来，使生活中的生产、交换、分配、消费等经济活动，以及生产者、消费者、金融机构和政府职能部门等主体经济行为，都同信息网络密切相关。如何有效利用因特网络进行交互式营销，并使之与传统营销实现整合，成为企业在这场变革中所面临的首要课题。正因如此，如何在电子商务背景下通过网络营销来实现既定目标，就成为当今以至于未来的焦点话题。随着国内Internet使用人数的增加，利用Internet进行网络购物并以银行卡付款的消费方式已渐流行，市场份额也在快速增长，电子商务逐渐成为业界热议的一个焦点话题，相关的电子商务网站也层出不穷。
关键字: 互联网络网络营销营销模式网络技术
Analysis
The emergence of the Internet and the new development of network technology is a great change, it affects economic and all facets of life, based on the Internet all kinds of applications has become an important carrier of the commercial activities and People's Daily life indispensable tools.The development of Internet technology to make people to digital information acquisition, manipulation, transmiion and use pay more and more attention to.Digital transmiion technology and network information technology of large-scale popularity has been changing enterprise and enterprise and between the enterprise and the consumer, the relationship between enterprises and consumers rewritten the standards of conduct, greatly promote the e-busine, network marketing, electronic currency and electronic financial market growth.The arrival of the era of electronic commerce, make life production, exchange, distribution, and consumption and other economic activities, and producers, consumers, financial institutions and the functions of the government sector and other main economic activity, and are closely related with the information network.How to effectively use the Internet for interactive marketing and traditional marketing and realize conformity, to become the enterprise in this reform facing the first topic.Because of this, how in the electronic commerce background through the network marketing to achieve the goals, will become the focus of future that topic.With the increasing number of domestic Internet use, using the Internet for network shopping and bank CARDS payment by way of consuming is popular, market share is growing rapidly, e-commerce has become the industry of hot debate a topic, relevant e-commerce sites also emerge in endlely.Key word:Internet marketingmode of network
marketing networktechnology
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